Connecting Aged Care Providers with One of Australia’s Largest
Community of Seniors, Families and Healthcare Professionals
Who We Are & What We Do
Aged Care Made Easy is a trusted Australian platform that connects seniors and their families with high-quality care services. Inspired by the real challenges of navigating the aged care system, we combine practical resources, an online directory, and targeted marketing solutions to make care accessible, transparent, and stress-free. By delivering accessible educational resources, transparent directories, and sophisticated digital marketing solutions, we drive measurable, high-value growth for our industry partners.
Today, our digital platform empowers thousands, and our free guides reach over 100,000 seniors annually through healthcare networks, helping both families find support and providers grow their businesses.
1. Aged Care Directory
Australia’s user-friendly online directory for finding and connecting with trusted providers. Families can easily search by postcode, category (Home Care / Support at Home, Residential Aged Care, Retirement Living, Dementia Care, NDIS Support, etc.), or region.
Providers benefit from enhanced listings, featured placements, and direct inquiries from motivated families seeking quality care. It’s the go-to hub for local aged care services nationwide.
2. Aged Care Guides
Expert, easy-to-read resources (print + digital) that provides up to date information on the aged care system, Support at Home Program, assessments, funding, and provider selection. Distributed widely by healthcare professionals, these guides build trust and position your brand as a helpful authority. Ideal for families starting their journey or providers looking to educate and attract clients.
3. Social Media Marketing & Lead Generation
Targeted done-for-you Facebook & Instagram campaigns reaching decision-makers (45–60) within 10km. Our Lead Booster packages deliver branded ads, Reels, lead forms, and monthly reports — generating warm leads & growing visibility.
Our Multi-Platform Ecosystem
1. Online Provider Directory (Search)
Australia’s user-friendly directory for finding trusted care by Catergory, Postcode or Region.
• Provider Benefit: Enhanced listings, Premium and Featured placements, get direct inquiries from
motivated families looking for your services.
2. Aged Care Guides (Print & Digital)
Expert, easy-to-read resources on funding, assessments, and provider selection distributed widely through healthcare networks.
• Provider Benefit: Positions your brand as a helpful authority and attracts clients at the very start of their journey.
3. Free Community Helpline (Support)
A dedicated telephone helpline offering personalised guidance to families navigating the system.
• Provider Benefit: Serves as a trusted conduit, delivering warm, direct referrals straight to our client providers.
4. Social Media Marketing & Lead Generation (Amplification)
Targeted, “done-for-you” Facebook and Instagram campaigns reaching key family decision-makers (aged 45–60) within a 10km radius.
• Provider Benefit: Our Lead Booster packages deliver branded ads, Reels, and custom lead forms for hyper-local visibility.
Why Advertise With Us?
Partnering with Aged Care Made Easy gives your business direct visibility within their comprehensive Directory. This specialised search platform allows families, seniors, and carers to filter services by region and specific care categories across Australia. Listing your business here ensures you appear right in front of a highly targeted audience at the exact moment they are looking for a provider, cutting through the noise of generic search engines.
Your brand also gains credible, long-term exposure by being featured in The Guides. These educational resources provide families with a clear, step-by-step introduction to navigating the complex aged care system. By positioning your services alongside this trusted, highly valued educational material, your business naturally builds authority and trust with consumers who are trying to make informed decisions for their loved ones.
Beyond digital listings, the dedicated Help Line offers a personalised layer of support that connects you directly with families in need as a warm referal. When individuals call looking for one-on-one guidance, the support team can route genuine, high-intent inquiries straight to your quality services. This human connection acts as a powerful bridge, matching families with your care offerings when they require urgent or specialised assistance.
Finally, your reach is amplified through strategic Social Media Campaigns designed to keep your brand active and top-of-mind. By leveraging consistent community engagement across online networks,
540,000 +
Guide Readership & Audience
450,000 +
Annual Website Vistors
17,500 +
Social Media Community Members
88%
Digital Guide Click-Through Rate
18
Regional Guide Editions Across Australia
Some Of Our Valued Clients
Aged Care Made Easy Online Directory
450,000 + Annual Website Visits
The ACME Online Directory helps families and healthcare professionals find aged care services when they are actively researching support options. Available 24/7, the directory provides year-round visibility and direct enquiry opportunities while helping organisations strengthen their online presence.
Featured & Premium Listings
Increase your visibility with a professionally managed directory listing designed to connect your service with families and healthcare professionals searching for aged care support.
Benefits Include:
- Priority Search Placement
- Enhanced business Profile
- Direct Enquires and Referrals
- SEO-friendly Backlinks
- Monthy Data Tracking Reports
- Free complimentry Set-Up
Aged Care Made Easy Guides
540,000 + Annual Guide Readership & Audience
ACME Guides are trusted aged care resources available in both Physical and Interactive Digital formats. Distributed through Aged Care Assessment Teams, Medical Centres, Transitional Care Teams, 60+ Seniors Hubs and Clubs and Community Centres.
Designed to help seniors and families navigate the aged care journey, the guides provide organisations with targeted exposure across 18 Regional editions throughout Australia.
Every Guide Booking Includes:
- Physical Guide Placement
- Interactive Digital Guide Placement
- Direct Enquires and Referrals
- Regional or Multi-Regional Exposure
- Quarterly Digital Distribution
- Free PDF Down Load Copy
🚀 Ready to Grow Your Aged Care/NDIS Business?
You’ve built a great service—now let more families find you.
Whether you’re a Home Care Provider, Residential Aged Care Home, Retirement Village, Allied Health Provider, or NDIS Support Service, Aged Care Made Easy helps connect your business with people actively searching for care across Australia. Our Directory, Guides and marketing solutions are designed to deliver genuine enquiries without the complexity of managing advertising yourself.
💰 Wondering About Pricing?
You might be surprised at just how affordable it is to promote your business with us. We offer flexible listing options to suit businesses of all sizes, from small independent providers through to national organisations. With our cost-effective packages, you can increase your visibility, improve your Google presence, and generate more qualified enquiries—all for less than many traditional advertising channels.
🕵️♂️ Request Your FREE Media Kit
Our Media Kit explains:
- Directory Listing Options and Pricing
- Premium Marketing Opportunities
- Lead Booster Social Media Campaigns
- What’s included in each Media Package
- Real Client Success Stories
- How we help generate more enquiries
💡 Simply complete the form below and we’ll send it directly to your inbox.
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🎯 Let Us Handle Your Marketing—So You Can Focus on Care
Your time is best spent delivering exceptional care—not creating Facebook ads, writing content, improving SEO, or trying to keep up with digital marketing.
Our experienced team can take care of:
- Professionally Promoting your Business
- Managing your Facebook & Instagram Campaigns
- Creating engaging branded content and videos
- Increasing your online visibility
- Driving more qualified enquiries to your business
While you focus on supporting older Australians and their families, we’ll focus on helping more people discover your services.
Complete the form below to receive your FREE Media Kit, learn more about our affordable packages, or request a no-obligation consultation with our team. Dont forget to add your Discount Code in the message section, so we can honor your discount. We’d love to help your business grow.